Director of Performance Marketing
Core
Build the growth engine for a consumer fintech by owning performance marketing strategy and driving profitable new customer acquisition.
Role type
Director of Performance Marketing
Builds
Paid social, search, and app acquisition campaigns for a multi-product consumer financial services ecosystem.
Domain
Consumer Fintech / Digital Financial Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, channel investment planning, attribution and incrementality measurement, budget management, team leadership, agency management, AI and advanced analytics application, funnel optimization.
Preferred skills
Experience scaling acquisition in fintech or app-led services, deep hands-on knowledge of Meta, Google, and app store acquisition, commercial mindset, test-and-learn culture.
Technologies
Meta, Google, App Store
Responsibilities
Own long-term performance marketing strategy for profitable growth, lead channel investment and budgeting, build measurement frameworks, partner with Product and Data teams to optimize the funnel, lead and develop the performance marketing function, embed a test-and-learn culture, act as a senior thought partner on growth opportunities.
Seniority
Director, strategic leadership & team building
