Performance Marketing Analyst
Core
Develop and execute data-driven performance marketing strategies to increase customer acquisition, engagement, and retention while optimizing advertising spend across digital channels.
Role type
Performance Marketing Analyst
Builds
Digital marketing campaigns and strategies
Domain
EdTech / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
PPC campaign management, ROI optimization, A/B testing, budget allocation, cross-functional collaboration, data analysis, landing page optimization
Preferred skills
Master's degree, Google Ads/Facebook Blueprint certifications
Technologies
Google Ads, Facebook Ads, Google Analytics, marketing automation platforms
Responsibilities
Develop and execute performance marketing strategies to achieve targeted KPIs, manage and optimize pay-per-click campaigns across platforms, monitor and adjust ad spend and bidding strategies, utilize analytics tools to track campaign performance, prepare regular performance reports, develop and manage the marketing budget, collaborate with UX/UI and content teams to improve landing page effectiveness, plan and execute A/B tests to optimize marketing elements
Seniority
Individual Contributor
