Meta Campaign Specialist
Core
Manage and optimize Meta advertising campaigns on Facebook and Instagram to generate quality leads for a home improvement company.
Role type
Performance marketing specialist (paid social)
Builds
Lead generation campaigns for outdoor blinds, shutters, roofing, and home improvement products
Domain
Home improvement / Construction / Retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads Manager, Facebook and Instagram lead generation, data analysis, Excel/Google Sheets, campaign metrics interpretation, multi-campaign management
Preferred skills
Image/video editing, Canva/Adobe Creative Suite/CapCut, landing page management, Google Analytics, CRM systems, email marketing
Technologies
Meta Ads Manager, Facebook, Instagram, Excel, Google Sheets, Canva, Adobe Creative Suite, CapCut, Google Analytics
Responsibilities
Build, manage, and optimize Meta campaigns; monitor performance, budgets, audiences, and creatives; analyze data and provide insights; test ad creatives and campaign structures; prepare performance reports; support creative planning
Seniority
Mid-level, hands-on IC