Digital marketing assistant
Core
Execute, monitor, and optimize paid social acquisition campaigns to drive leads, conversions, and ROAS through data analysis and reporting.
Role type
Digital marketing assistant (paid media)
Builds
Performance reports and optimized ad campaigns
Domain
Digital marketing / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google paid media tools, Excel (Pivot tables, VLOOKUP, SUMIFS), data analysis, A/B testing, budget pacing, creative asset coordination
Preferred skills
Google Tag Manager basics, Pixel/event tracking
Technologies
Google Ads, Excel, Google Tag Manager
Responsibilities
Set up and manage Google campaigns, monitor daily/weekly performance metrics, build performance reports, analyze data for optimization, support A/B testing, coordinate with creative teams, track budget pacing
Seniority
Individual Contributor