Performance Marketing Specialist
Core
Managing a portfolio of client projects focused on data-driven digital advertising and social media campaigns to drive business growth.
Role type
Performance Marketing Specialist
Builds
Paid media campaigns and social media strategies for Italian and international brands and SMEs.
Domain
Digital Marketing / Performance Advertising
Deliverable
product features
Required skills
Google Ads, Meta Ads, Social Media Management, Analytics (GA4, Google Tag Manager, Looker Studio), Graphic Design (Canva), Project Management, Client Communication
Preferred skills
Google Ads Certification, Meta Blueprint Certification, E-commerce experience, Lead Generation experience, English language skills
Technologies
Google Ads, Meta Ads, GA4, Google Tag Manager, Looker Studio, Canva
Responsibilities
Plan, launch, and optimize paid campaigns with a focus on performance and ROI; Build social strategies and supervise content production; Analyze data, KPIs, and reports to identify growth opportunities; Collaborate with internal teams (copy, creative, dev) to execute strategies.
Seniority
Junior to Mid-level (1-2 years experience)