Product Marketing Manager
Core
Owns market narrative, go-to-market strategy, and commercial impact for structural hardware and custom automation products.
Role type
Product Marketing Manager (Hardware/PLM)
Builds
Hardware solutions and custom automation products for Vention
Domain
Industrial automation / Structural hardware
Deliverable
product features
Required skills
Go-to-market strategy, positioning and messaging, sales enablement, campaign management, market intelligence, product packaging, stakeholder collaboration
Preferred skills
Analytical thinking, storytelling, competitive analysis
Technologies
None explicitly stated
Responsibilities
Define target audiences, core use cases, launch narratives, and channels; Execute go-to-market plans for new launches; Develop commercial sales enablement assets including pitch decks and objection handling; Lead product marketing execution for hardware portfolio; Partner with Product Management to gather market insight and contribute to product packaging; Drive measurable impact on lead flow and revenue through improved product storytelling
