Senior Digital Marketing Specialist
Core
Execute and optimize multi-channel digital marketing programs to drive engagement, lead generation, and brand awareness for technical audiences in the semiconductor and IoT sector.
Role type
Senior Digital Marketing Specialist (IC)
Builds
High-quality leads and predictable pipeline growth for Semtech's semiconductor and IoT solutions.
Domain
Semiconductor and IoT industry; Digital Marketing.
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work -> dashboards & analysis
Required skills
Paid media management (Google Ads, LinkedIn, programmatic), A/B and multivariate testing, Email marketing automation (HubSpot), SEO/SEM optimization, Performance analytics (Google Analytics, Looker Studio), Martech integration management, UTM and conversion pixel implementation.
Preferred skills
Strategic thinking, analytical rigor, cross-functional collaboration.
Technologies
Google Ads, LinkedIn, HubSpot, Salesforce, Google Analytics, Looker Studio, GA4.
Responsibilities
Execute and optimize paid media campaigns across Google Ads, LinkedIn, programmatic display, and paid social; Drive continuous A/B and multivariate testing across paid media, landing pages, email, and conversion paths; Plan and implement email marketing campaigns in HubSpot including segmentation, personalization, nurture sequences and automation workflows; Optimize organic conversion paths for SEO/SEM and UX based on analytics and testing; Own end-to-end campaign performance analysis across paid, SEO/SEM, and email channels using Google Analytics, HubSpot, Salesforce, and Looker Studio; Implement and maintain UTM parameters, conversion pixels, and GA4 key events for accurate campaign and conversion measurement.
Seniority
Senior, hands-on IC
