Senior PPC & Performance Marketing Expert (Remote Vacancy)
Core
Senior PPC and performance marketing expert driving lead generation and campaign scaling for UK legal and immigration services.
Role type
Senior IC performance marketing specialist
Builds
Paid digital marketing campaigns (Google Ads, Meta, TikTok) for lead generation
Domain
Digital marketing, UK legal and immigration services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads management, Meta Ads management, TikTok Ads management, keyword research, competitor analysis, audience targeting, conversion tracking, GA4, Google Tag Manager, landing page optimization, ROI analysis
Preferred skills
UK legal/immigration market experience, recruitment marketing experience
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Tag Manager, GA4, Meta Pixel, TikTok Pixel
Responsibilities
Plan and manage Google Ads campaigns across Search, Display, Performance Max, and remarketing; Manage Meta Ads campaigns on Facebook and Instagram; Build and optimize TikTok Ads campaigns; Conduct keyword research and audience targeting; Monitor budgets, bidding strategies, and campaign performance metrics; Set up conversion tracking; Analyze landing page performance and provide CRO recommendations; Prepare weekly performance reports.
Seniority
Senior, hands-on IC