Loyalty Program Manager
Core
Own end-to-end strategy, execution, and optimization of loyalty and rewards programs, including value-added services (VAS) and partnerships.
Role type
Loyalty Program Manager
Builds
Customer-centric loyalty constructs, VAS offerings, and partnership ecosystems
Domain
Retail/Consumer Goods + Customer Loyalty & Partnerships
Deliverable
product features
Required skills
Strategy design, program optimization, vendor negotiation, campaign planning, customer segmentation, performance analysis
Preferred skills
Data-driven decision making, cross-functional collaboration, monetization strategy
Technologies
CRM systems, marketing automation platforms, loyalty management systems
Responsibilities
Design earning, redemption, tiering, and engagement-based reward programs; manage VAS portfolio adoption and profitability; build and negotiate partnerships with brands and financial institutions; plan and execute campaigns to drive participation and retention
Seniority
Individual Contributor, strategic ownership