Responsable Marketing Groupe
Core
Define and lead group marketing strategy to enhance visibility, positioning, and growth across all markets while supporting commercial activities and business units.
Role type
Group Marketing Manager
Builds
Market analysis, sales enablement tools, targeted marketing plans, and service launch support
Domain
B2B Services / Strategic Marketing
Deliverable
product features
Required skills
Strategic planning, market mapping, competitive intelligence, value proposition structuring, sales enablement, performance analysis
Preferred skills
International market experience, data-driven decision making
Technologies
None stated
Responsibilities
Define and deploy group marketing strategy aligned with growth objectives; Map addressable markets, customer segments, and development opportunities; Maintain international competitive intelligence; Design and provide sales tools including sales arguments, client case studies, and prospecting supports; Develop lead generation campaigns with Communication and Sales teams; Track key market and marketing performance indicators; Analyze client needs and industry trends; Formulate data-based optimization recommendations