Digital Content & Growth Coordinator
Core
Planning, creating, and distributing content to drive lead generation, engagement, and enrolments across training programs and brands.
Role type
Digital Content & Growth Coordinator
Builds
Inbound marketing activity (blog, social media, email, offline) and HubSpot-driven lead nurturing
Domain
Vocational Education and Training (RTO) / Digital Marketing
Deliverable
product features
Required skills
HubSpot (workflows, email marketing, CRM segmentation), copywriting (blogs, email, landing pages, social), SEO fundamentals, data interpretation
Preferred skills
Experience in RTO or training industry
Technologies
HubSpot
Responsibilities
Execute HubSpot workflows and manage CRM segmentation; Produce content strategy and written materials; Manage social media channels; Update website content (non-technical); Support lead generation efforts
Seniority
Mid-level, hands-on IC