Content Specialist

## Responsibilities - Create and edit digital content across websites, blogs, ads, and email campaigns, aligned with our content strategy and brand voice. - Apply SEO and AEO best practices, monitor performance against KPIs, and continuously refine content based on data and industry trends such as Google algorithm updates. - Collaborate with the marketing team, designers, and other stakeholders to produce persuasive, on-brand copy and ensure consistent messaging across campaigns and channels. - Report on content performance to the marketing manager, tracking metrics such as website traffic, engagement, and conversions. - Support the Content & Comms Lead on thought leadership material and co-own our customer case studies, turning customer insights into interview and storytelling formats for blog posts and case study downloads. ## Requirements - Bachelor's degree in Marketing, Communications, or a related field. - 5-10 years of copywriting experience, including 5+ years in SEO-driven content creation. - Strong writing, editing, and proofreading skills with expertise in SEO and AEO. - Experience creating and managing content within HubSpot. - Experience working with Google Search Console, Semrush, and Ahrefs. - Comfortable building reporting around KPIs and impact metrics. - Strong organizational skills, with the ability to manage multiple projects and meet deadlines. - English fluency is required; additional languages are a plus. ## Nice to Have - Journalistic experience is a plus, but not required. ## Benefits We live alongside our values of Collaboration, Passion, and Challenge; with many events going on at Bannerflow such as Health Month, after-work events, inspiration sessions, workouts, and hackathons, there's something for everyone. We are committed to building a diverse and inclusive team and welcome applications from candidates of all backgrounds, experiences, and abilities. We offer a hybrid workplace and a competitive compensation package including pension according to ITP1, health allowance, parental leave top-up, and health care insurance.