Assistente de Marketing - Mídias e Performance
Core
Create, manage, and optimize online media buying campaigns to generate traffic, leads, and engagement for a lifestyle product focused on the southern island of Florianópolis.
Role type
Marketing Assistant (Media & Performance)
Builds
Online media campaigns and traffic generation
Domain
Digital Marketing / Performance Media
Deliverable
product features
Required skills
Media buying, audience targeting, keyword research, creative optimization, UTM tagging, campaign tracking, KPI analysis (CPC, CPL, ROI, MQL), budget management, SEO suggestions
Preferred skills
Public relations, strategic planning, Portuguese (fluent)
Technologies
UTM, Meta Ads, tracking tools
Responsibilities
Create, manage, and optimize online media buying campaigns; Identify audiences, terms, interests, and creatives that best convert; Generate traffic, leads, and engagement for target audiences; Implement, configure, and monitor performance media campaigns; Tag and monitor campaigns (UTM, Meta, Tracking); Analyze main KPIs (CPC, CPL, ROI, MQL); Control daily invested budget (BID); Generate reports to track results and present action plans; Monitor website metrics, suggest improvements, and focus on performance and SEO
Seniority
Junior, hands-on IC