Social Marketing Manager
Core
Owns Paid Social, Organic Social, and OTA marketing channels to drive demand and bookings for a hospitality platform.
Role type
Social Marketing Manager
Builds
Demand generation systems and campaigns across social media and OTA platforms
Domain
Hospitality / Digital Marketing
Deliverable
product features
Required skills
Paid social campaign management, organic social strategy, OTA platform optimization, AI tool fluency, analytical measurement, systems building
Preferred skills
Experience building from scratch, high ownership, cultural trend awareness
Technologies
Meta, TikTok, Reddit, Airbnb, Booking.com, Vrbo, Claude, Midjourney
Responsibilities
Run paid social campaigns measured by CAC and ROAS, build organic social audience and content strategy, manage sponsored placements on OTA channels, implement AI-driven creative and workflow automation, design repeatable marketing systems
Seniority
Junior to Mid-level, hands-on IC