Ecommerce Performance Marketing Manager
Core
Lead high-performing Google Ads campaigns to drive D2C revenue growth and scale customer acquisition for a globally recognised technology brand's physical products.
Role type
Ecommerce Performance Marketing Manager
Builds
Paid media campaigns (Search, Shopping, Performance Max, Demand Gen, Remarketing) for physical product brands
Domain
Ecommerce / D2C / Consumer Electronics & IT Hardware
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads management, Search/Shopping/Performance Max/Demand Gen campaign optimization, Google Merchant Centre & product feed management, external agency management, paid social strategy, SEO integration, analytical problem solving, commercial mindset
Preferred skills
AI advertising knowledge, automation tools, emerging digital marketing trends
Technologies
Google Ads, Bing Ads, Google Merchant Centre, Performance Max, Demand Gen, Remarketing
Responsibilities
Own and optimize paid media campaigns across Google Ads, Bing Ads and emerging AI advertising platforms; Manage and optimize Google Merchant Centre and product feed performance; Test audiences, creatives, bidding strategies and landing pages to maximize ROAS; Manage paid media budgets and identify new growth opportunities; Collaborate with SEO, Content and Paid Social teams to support a joined-up acquisition strategy; Analyse campaign performance and provide clear, actionable insights
Seniority
Mid-level, hands-on IC
