Responsable Marketing Performance F/H
Core
Lead a performance marketing team to generate qualified leads, optimize conversion, and drive business growth through digital strategies.
Role type
Marketing Performance Manager
Builds
Digital acquisition campaigns and lead generation funnels
Domain
Education and consulting
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital marketing strategy, Google Ads, Meta Ads, LinkedIn Ads, conversion optimization, marketing automation, CRM management, data-driven decision making, team leadership, ROI analysis
Preferred skills
Business school degree, Google/Meta/CRM certifications
Technologies
Google Ads, Meta Ads, LinkedIn Ads, CRM tools
Responsibilities
Define and deploy performance-oriented marketing strategies, structure acquisition funnels by offer and target, pilot digital campaigns, optimize conversion paths, set up data-driven marketing monitoring, track KPIs and ROI, produce strategic reports, automate marketing processes, manage and structure the marketing team, prioritize high-value actions, support group-wide marketing transformation
Seniority
Manager, team leadership
