Performance Marketing Manager
Core
Managing search-led performance marketing strategy and execution for a flagship retail/e-commerce account with a $6.5m budget.
Role type
Performance Marketing Manager
Builds
Optimized paid search and social campaigns driving ROI/ROAS for a major retail brand.
Domain
Retail / E-commerce / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Search marketing strategy, Paid social advertising, Budget management, Data analysis, Campaign optimization, Stakeholder communication
Preferred skills
Retail/e-commerce experience, Social media strategy
Technologies
Search platforms, Social media platforms, Analytics tools
Responsibilities
Shape marketing strategy, Build and optimize campaigns, Steer spend to ROI/ROAS targets, Manage multi-million dollar budget, Launch test plans across channels
Seniority
Mid-level, hands-on IC
