Global Product Marketing Manager
Core
Define positioning, sharpen differentiation, and architect compelling problem–impact–solution stories to drive awareness, preference, pipeline, and revenue for a legal tech SaaS portfolio.
Role type
Global Product Marketing Manager (B2B SaaS)
Builds
Market narratives, positioning frameworks, and GTM alignment for a legal technology platform serving enterprise clients.
Domain
Legal Tech / B2B SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing strategy, market and competitive insight analysis, ICP and persona definition, value proposition articulation, cross-functional GTM leadership, content and messaging framework design, win/loss analysis.
Preferred skills
Experience in enterprise or complex software markets, ability to operate remotely across time zones.
Technologies
None explicitly stated.
Responsibilities
Develop deep market and competitive insight; Define ICPs, personas, and use cases; Own positioning, differentiation, and value propositions; Translate product capabilities into compelling, customer-centric narratives; Activate positioning across the GTM organization through launch alignment and messaging briefings; Partner with Sales Enablement to embed messaging frameworks in the field.
Seniority
Senior, individual contributor with leadership potential.