Creative Brand Manager
Core
Managing creative strategy and performance for scaling e-commerce brands to drive revenue growth.
Role type
Senior Creative Brand Manager (E-commerce)
Builds
High-performing paid media campaigns and brand content for e-commerce brands.
Domain
E-commerce, Performance Marketing, Brand Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy, Paid media management (Meta, Google, TikTok), Content strategy, Creative performance analysis, A/B testing, Conversion optimization, Retargeting & lifecycle marketing, Data-driven decision making, Market trend analysis
Preferred skills
Experience in fast-growing e-commerce environments, Strong creative eye combined with analytical thinking, Revenue-impact mindset
Technologies
Meta, Google, TikTok
Responsibilities
Lead creative strategy across paid channels, Manage advertising creatives from concept to execution, Develop content strategies aligned with brand positioning, Analyze creative performance and scale winning concepts, Optimize product pages and messaging for conversion, Execute structured A/B tests on creatives and formats, Translate data insights into creative direction, Monitor market trends and competition, Ensure consistent performance-driven brand execution
Seniority
Senior, hands-on IC