Performance & Growth Marketing Manager (SEO-Driven) (Remote)
Core
Planning and executing growth marketing strategies focused on SEO optimization for money pages and site structure, performance campaigns, and user journey testing.
Role type
Growth Marketing Manager (SEO & Performance)
Builds
SEO-optimized content sites and comparison platforms
Domain
Legal betting and affiliate marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing strategy, SEO for user intent, performance marketing (Meta/Google/native), GA4, A/B testing, data analysis, UX/CRO optimization
Preferred skills
Experience in betting industry
Technologies
GA4, Meta, Google Ads, Native advertising platforms
Responsibilities
Plan and execute growth marketing strategies, Develop and optimize SEO for money pages and site structure, Lead and optimize performance campaigns, Test marketing communications and user paths, Analyze user behavior and channel efficiency, Collaborate with Business Development on traffic quality and offer tests, Collaborate with IT on test implementation and UX/CRO optimization, Build a transparent reporting system
Seniority
Mid-level, hands-on IC
