Performance Marketing Manager
Core
Own paid acquisition across Meta, Google, and emerging channels, leveraging an internal AI automation stack to operate at 10x the output of a traditional performance marketer.
Role type
Performance Marketing Manager (hands-on IC)
Builds
Scales paid media volume while holding CAC within plan for a DTC/subscription e-commerce business
Domain
E-commerce / Performance Marketing / AI Automation
Deliverable
production ML models | product features
Required skills
Paid acquisition strategy (Meta, Google), SQL, statistical analysis, LTV/CAC modeling, creative testing framework design, AI agent/workflow development, incrementality testing, MMM inputs, attribution analysis
Preferred skills
Experience with TikTok, Applovin, CTV, podcast advertising, n8n, Cursor, Perplexity, brand lift studies
Technologies
Meta Ads, Google Ads, PMax, YouTube, TikTok, Applovin, CTV, Claude, MCP, Polar Analytics, Amazon Ads, Shopify, Klaviyo, Loop, Ramp, Sonar, n8n, Cursor, Perplexity
Responsibilities
Design campaign structures, budget allocation, and audience strategies; scale volume while managing CAC; evaluate and test emerging channels; conduct incrementality, geo-lift, and brand lift studies; partner with creative team to define testing frameworks for 100–150 new ads/month; build AI agents and workflows to automate reporting and decision-making; provide weekly quantitative performance reviews to the CEO
Seniority
Mid-level (3–5 years experience), hands-on IC
