Marketing & Business Development Manager – ANZ & APAC - IFS Softeon
Core
Driving brand awareness, demand generation, and pipeline development for supply chain and warehouse technology solutions across ANZ & APAC.
Role type
Marketing & Business Development Manager
Builds
Marketing campaigns, lead pipelines, and brand visibility for IFS Softeon in the supply chain and logistics market.
Domain
Supply chain and warehouse technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Account-based marketing (ABM), multi-channel campaign execution, lead generation, market trend analysis, event management, HubSpot, 6sense
Preferred skills
Thought leadership content creation, strategic account identification, data-driven ROI analysis
Technologies
HubSpot, 6sense
Responsibilities
Generate pipeline and increase market awareness of Softeon solutions; Manage inbound and outbound leads through marketing platforms; Develop and execute multi-channel marketing campaigns including digital, social media, content marketing, and webinars; Identify and manage Softeon participation in industry events, trade shows, and conferences; Analyze market trends and competitive positioning within the supply chain and warehouse technology market.
Seniority
Mid-level, hands-on IC