Analista Marketing Digital e Performance PL
Core
Connecting strategy, data, and execution to ensure digital campaigns and channels generate real business results from awareness to conversion.
Role type
Senior Digital Marketing and Performance Analyst
Builds
Digital campaigns, lead generation funnels, and CRM automation flows for a national health services company.
Domain
Health services industry + Digital Marketing
Deliverable
Production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, LinkedIn Ads, RD Station, Google Analytics 4, Tag Manager, funnel tracking, ROI/CPA optimization, copywriting
Preferred skills
SEMrush, Hotjar, Looker Studio, A/B testing, continuous performance analysis
Responsibilities
Plan and execute digital marketing, content, and performance strategies; Manage and optimize paid media campaigns; Structure and monitor the complete lead funnel; Integrate CRM and marketing automation with digital channels and sales; Perform tagging, metric tracking, and generate strategic insights; Develop communication flows in digital channels including WhatsApp; Partner with marketing on performance-oriented creative assets.
Seniority
Mid-level, hands-on IC