Performance Marketing Specialist
Core
Own and optimize systems for generating qualified inbound pipeline through paid media, CRO, and analytics for a B2B SaaS identity verification platform.
Role type
Performance Marketing Specialist (Inbound Demand Generation)
Builds
Inbound lead generation systems and optimized marketing funnels
Domain
B2B SaaS, Identity Verification, Access Control
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy (Google Ads, Meta, Reddit), Conversion Rate Optimization (CRO), A/B testing, Funnel optimization, Marketing analytics, Attribution modeling, HubSpot management, Creative testing, Audience segmentation
Preferred skills
AI-driven search trends testing, Emerging platform advertising (e.g., ChatGPT), Vertical expansion campaign strategy
Technologies
Google Ads, Meta, Reddit, HubSpot, ChatGPT advertising
Responsibilities
Manage and optimize paid advertising campaigns across multiple channels; Analyze website and landing page performance to improve conversion pathways; Drive growth in qualified inbound demo requests and SQLs; Build reporting frameworks and dashboards to monitor funnel performance; Collaborate with sales and content teams to align campaigns with business goals.
Seniority
Individual Contributor
