Influencer Marketing Manager
Core
Lead the outreach vertical as a strategic and commercial capability, shaping influencer marketing, creator collaborations, and partnerships to drive brand impact and business growth.
Role type
Senior Influencer Marketing Manager (Outreach Lead)
Builds
Creator ecosystems, outreach-led offerings, and integrated campaign strategies
Domain
Marketing / Creator Economy
Deliverable
product features
Required skills
P&L ownership, long-term strategy shaping, new business development, ecosystem partner relationship management, team mentorship, performance evaluation, market trend analysis
Preferred skills
commercial capability building, operational scale management, leadership development
Technologies
N/A
Responsibilities
Lead the outreach vertical ensuring it operates as a strong strategic and commercial capability; Own the P&L for the outreach function; Shape long-term outreach strategy across influencer marketing and creator partnerships; Identify and develop new outreach-led offerings; Partner with Business and Strategy teams to integrate outreach thinking into large campaigns; Build and maintain strong relationships with creators and talent agencies; Oversee outreach planning and execution to ensure quality and narrative alignment; Mentor Group Heads and senior outreach leaders; Drive team structure, capability building, and hiring; Resolve complex client and partnership challenges; Continuously evaluate performance and market trends.
Seniority
Senior, hands-on IC with leadership responsibilities