Principal Specialist, Digital Marketing
Core
Design and maintain global omni-channel orchestration logic for automated messaging and campaign flows to the talent pool.
Role type
Principal Specialist, Digital Marketing (CRM Marketeer - Channel)
Builds
Automated and campaign-related messaging flows for the global talent pool
Domain
Talent acquisition and engagement
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Salesforce Marketing Cloud, HubSpot, behavioral routing, audience segmentation, trigger architecture, channel hierarchy design, opco enablement, retention optimization, sourcing ROI analysis
Preferred skills
Matrixed organization experience, modern cross-channel engagement trends, global mindset
Technologies
Salesforce Marketing Cloud, HubSpot, R-one platform
Responsibilities
Design and maintain master omni-channel orchestration logic for automated flows; Define and implement structural channel hierarchies and wait-step logic; Support local operating companies in expanding channel mix on the R-one platform; Manage audience segmentation and trigger architectures to maximize retention and sourcing ROI
Seniority
Senior, hands-on IC