Performance Marketing Specialist
Core
Own the retail growth engine by running paid acquisition, optimizing landing pages, and building lifecycle journeys to convert and retain users for a cross-border banking and global investing platform.
Role type
Performance Marketing Specialist
Builds
Paid acquisition campaigns, optimized landing pages, and user lifecycle journeys
Domain
Fintech / Cross-border banking / Global investing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media execution (Google Ads, Meta Ads, LinkedIn Ads, programmatic), Landing page optimization (A/B testing), Lifecycle marketing, Attribution analysis (GA4, UTM tracking), Data analysis (SQL, spreadsheets), Budget ownership
Preferred skills
Experience with short-form video, influencer marketing, community-led growth
Technologies
Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, Unbounce, Webflow, Instapage
Responsibilities
Execute paid campaigns across multiple channels, optimize landing pages for conversion, manage lead nurture journeys, maintain attribution stack and reporting, track key funnel metrics, experiment with emerging acquisition channels
Seniority
Mid-Senior (4-7 years experience)
