Performance Marketing Manager - PPC
Core
Own and optimise 12+ Google Ads accounts across multiple university partners to drive lead generation and improve enrolment quality metrics.
Role type
Performance Marketing Manager (PPC)
Builds
Paid search campaigns (Search, YouTube, Display, Performance Max) for university enrolment
Domain
Higher Education / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, budget allocation, bidding strategy development, audience targeting, keyword structuring, GA4/GTM tracking, Power BI, Salesforce CRM integration, agency management
Preferred skills
Transition from agency to client-side, strategic campaign optimisation, data-driven reporting
Technologies
Google Ads, Salesforce, GA4, GTM, Power BI
Responsibilities
Manage and optimise 12+ Google Ads accounts, build and improve campaigns across multiple channels, allocate budgets to maximise lead quality, support transition from CPL to ROI metrics, integrate CRM data for optimisation, produce performance reports, manage external agencies
Seniority
Manager, hands-on IC
