Performance Marketing Manager
Core
Drive high-quality leads and customer acquisition through digital performance channels while optimizing costs and ROI.
Role type
Performance Marketing Manager
Builds
Digital performance campaigns (SMS, paid media, search, social, affiliates, programmatic) for lead generation and acquisition
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital channel management, Cost Per Lead (CPL) and Cost Per Acquisition (CPA) optimization, Campaign planning and execution, Audience targeting and segmentation, Funnel management, Analytics and reporting, A/B testing, Vendor and agency management
Preferred skills
Telecom insights utilization, Competitor intelligence analysis, Creative design and testing, Landing page optimization
Technologies
SMS, Paid media platforms, Search engines, Social media platforms, Programmatic advertising tools, Dashboards, MIS reporting tools
Responsibilities
Drive qualified leads through digital performance channels, Optimize campaigns to improve ROI and conversion rates, Plan and scale performance campaigns aligned with business objectives, Leverage customer data and competitor intelligence for targeted campaigns, Manage end-to-end digital funnel from impression to conversion, Track and analyze campaign performance metrics, Run A/B experiments on creatives and targeting, Coordinate with agencies and data partners, Ensure compliance with regulatory and brand guidelines
