Performance Marketing Specialist (Remote)
Core
Managing comprehensive Google Ads campaigns (Search, Demand Gen, Performance Max) and analyzing data to optimize performance across international markets.
Role type
Performance Marketing Specialist
Builds
Digital advertising campaigns for consumer loan products
Domain
Fintech / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Display, Shopping, Performance Max), GA4 (event tracking, attribution, funnel analysis), Google Tag Manager, Looker Studio, HTML, Ahrefs, TikTok Ads, Meta Ads, SEM, data analysis
Preferred skills
Pay Per Click
Technologies
Google Ads, Google Analytics, Google Tag Manager, Looker Studio, Ahrefs, TikTok, Meta
Responsibilities
Develop and optimize Google Ads strategies, manage campaign budgets based on KPIs, conduct A/B tests on ads and landing pages, analyze campaign data using GA4 and ad panels, monitor daily results to identify optimization areas, collaborate with external agencies to control quality, track industry trends in Google Ads and analytics
Seniority
Mid-level, hands-on IC