Digital Performance Marketing Manager (B2C / Consumer Apps)
Core
Own end-to-end paid growth for consumer apps, managing acquisition strategy, daily optimization, and scaling from ad spend to predictable growth.
Role type
Digital Performance Marketing Manager (B2C Consumer Apps)
Builds
Paid user acquisition and growth engines for consumer mobile applications
Domain
Mobile App Growth / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads (UAC, Search, Display, YouTube), Meta Ads (Facebook, Instagram), App growth economics (CAC, LTV, ROAS), Mobile attribution, Funnel metrics analysis (CPI, CPA, Conversion Rate, Retention, ARPU), A/B testing, Creative strategy, Firebase, Appsflyer/Adjust, GA, Budget management, ROI forecasting
Preferred skills
Subscription-based or freemium app experience, High-growth startup background, Creative strategy for performance (UGC, video ads, hooks), Cross-functional collaboration with product and design teams
Technologies
Google Ads, Meta Ads, Firebase, Appsflyer, Adjust, Google Analytics
Responsibilities
Scale paid user acquisition across Google and Meta platforms, Optimize campaigns for app installs, in-app events, purchases, and LTV, Run structured A/B tests on creatives, audiences, and bidding strategies, Analyze performance data to drive actionable growth decisions, Manage monthly marketing budgets and forecast spend vs. growth impact
Seniority
Mid-Senior, hands-on IC
