E-Commerce PPC Specialist
Core
Drive growth for eCommerce brands through full-funnel digital marketing, optimizing Amazon Ads, Facebook Ads, and email campaigns to improve traffic, conversions, and profitability.
Role type
E-Commerce Performance Marketing Specialist
Builds
Amazon Ads campaigns, Facebook/Instagram ad campaigns, email marketing campaigns, and optimized product listings
Domain
E-Commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Amazon PPC strategy and execution, keyword research and bid optimization, Facebook and Instagram ad campaign management, email marketing campaign creation and management, Amazon Seller Central operations, listing optimization, data analysis for ROAS and conversion improvement, cross-channel campaign coordination
Preferred skills
Seasonal campaign management, new product launch support, competitor activity analysis, audience segmentation, creative testing, lifecycle marketing initiatives
Technologies
Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display), Amazon Seller Central, Facebook Ads, Instagram Ads, Klaviyo, Mailchimp
Responsibilities
Develop, launch, and optimize Amazon PPC campaigns; manage product listings, pricing, and marketplace performance; build and optimize Facebook and Instagram ad campaigns; create and manage email marketing campaigns; track campaign performance and build performance reports
Seniority
Mid-level, hands-on IC
