Directeur(trice) de comptes Meta
Core
Account Director responsible for defining, challenging, and optimizing Meta Ads strategies to maximize performance for e-commerce clients.
Role type
Senior Account Director (Performance Marketing)
Builds
Meta advertising campaigns and acquisition strategies for e-commerce brands
Domain
Digital Marketing / Performance Media Buying
Deliverable
client delivery
Required skills
Meta Ads management, strategic account planning, performance analysis (CPA, ROAS, CTR, CVR, CPM), sales funnel analysis, landing page optimization, competitive strategy analysis, creative brief creation, data-driven decision making
Preferred skills
Consumer psychology understanding, process improvement, multi-account management
Technologies
Meta Ads Manager, Asana
Responsibilities
Define and optimize Meta Ads strategies, analyze performance data and formulate recommendations, build and optimize campaign structures, conduct strategic account audits, analyze sales funnels and landing pages, collaborate with creative teams, create structured briefs, manage client relationships
Seniority
Senior, hands-on IC with strategic oversight