Marketing Specialist (content marketing/B2B)
Core
B2B marketing specialist creating content and digital campaigns to generate high-quality sales leads for property owners, investors, and developers.
Role type
B2B content marketing specialist
Builds
Marketing content (newsletters, blogs, podcasts), digital campaigns (social, landing pages, email), and sales support materials
Domain
Real estate / B2B marketing
Deliverable
product features
Required skills
B2B marketing strategy, content creation and editing, SEO/GEO principles, digital campaign management, project coordination, data analysis and reporting
Preferred skills
Experience managing marketing projects independently
Technologies
Digital marketing tools, social media platforms, email marketing tools, landing page builders
Responsibilities
Co-create and implement B2B marketing actions to generate SQLs; Create and edit marketing content including newsletters and expert articles; Lead digital actions in cooperation with Digital and PR teams; Coordinate marketing projects with agencies and subcontractors; Analyze campaign results and optimize performance
Seniority
Mid-level, hands-on IC