Adobe Digital Marketing Specialist (Contract)
Core
Leads development and execution of data-driven, client-centric marketing experiences across channels, translating insights into personalized journeys and next-best-action strategies.
Role type
Adobe Digital Marketing Specialist (Contract)
Builds
Cross-channel personalized experiences (web, app, email, paid media) and client lifecycle strategies
Domain
Digital Marketing / MarTech / Financial Services
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Digital marketing strategy, Personalization strategy, MarTech platform expertise, Customer data segmentation, Lifecycle marketing, A/B testing, Cross-functional collaboration, Analytical decision-making
Preferred skills
Financial services industry experience
Technologies
CDP, AJO, Targeting tools
Responsibilities
Design and deliver cross-channel personalized experiences, Leverage platforms to operationalize personalization at scale, Lead test-and-learn programs to optimize journeys, Partner with Growth, Product, Analytics, and Channel teams, Drive adoption of personalization best practices
Seniority
Mid-level, hands-on IC
