Digital Marketing Strategist
Core
Define strategic alignment for digital initiatives, implement online commerce strategy, and optimize campaign performance to achieve sales goals.
Role type
Digital Marketing Strategist
Builds
Online commerce strategies and digital marketing campaigns
Domain
Retail / E-commerce
Deliverable
product features
Required skills
Strategic planning, project management, data analysis, cross-functional coordination, performance optimization
Preferred skills
Telecommunications industry experience, e-commerce retail experience, Drupal knowledge
Technologies
Google Analytics, Google Search Console, Office suite, Drupal
Responsibilities
Develop quarterly marketing plans for the website; Define commercial strategies for promotions and product launches; Coordinate content production with agencies and designers; Monitor campaign performance using analytics tools; Prepare weekly KPI reports; Optimize campaign mix to meet sales objectives.