Growth Marketing Manager
Core
Building a premium gummy supplement brand from scratch by creating a growth engine from zero to thousands of subscribers, focusing on clean, science-backed formulas and superior UX.
Role type
Growth Marketing Manager (DTC E-commerce)
Builds
A direct-to-consumer subscription brand for daily supplements
Domain
Health & Wellness / Functional Food / DTC E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Growth marketing strategy, Paid social campaign management (Meta/TikTok), UGC and short-form video production, Data analysis (CAC, CPA, ROAS, LTV), Briefing creators, AI tool utilization, Excel/Google Sheets proficiency
Preferred skills
Shopify, Klaviyo, GA4, Looker Studio, Hotjar, Canva, Figma, Experience in supplements/wellness/beauty
Technologies
Meta Ads Manager, TikTok Ads Manager, Klaviyo, Shopify, GA4, Looker Studio, Hotjar, Canva, Figma
Responsibilities
Build pre-launch waitlist, Recruit and brief micro-creators, Manage paid social campaigns, Analyze performance metrics, Collaborate with freelancers for content creation, Report weekly results and test iterations
Seniority
Mid-Senior, hands-on individual contributor