Director Brand & Marketing (m/w/d)
Core
Strengthen global brand coherence, category leadership, and marketing effectiveness to drive sustainable volume and penetration growth for premium baby care products across 60+ countries.
Role type
Director, Global Brand & Marketing
Builds
Global brand positioning, digital-first marketing strategies, category roadmaps, and scalable global playbooks for a multinational baby care company.
Domain
Consumer Healthcare / Premium Baby Care / FMCG
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global brand management, category strategy, digital marketing, performance marketing, omnichannel activation, P&L management, team leadership (10-25+ FTE), matrix organization leadership, commercial growth strategy, data-driven decision making, global go-to-market execution.
Preferred skills
Experience in international FMCG or Consumer Healthcare, multi-market responsibility, digital and connected product category expansion, marketing budget management (multi-million EUR), executive presence.
Technologies
MS-Office Tools
Responsibilities
Define and evolve global brand positioning and architecture; build and steer a digital-first marketing strategy leveraging data and performance marketing; strengthen brand awareness and differentiation across markets; develop and execute a global category and portfolio growth roadmap for 3-5 years; support expansion into adjacent technology-enabled product categories; foster cross-market synergies and knowledge exchange; implement a global marketing performance framework with clear ROI accountability; lead and develop a compact, performance-oriented global team; ensure measurable contribution to market share and profitable growth.
Seniority
Director, Executive Leadership