Channel Manager (Paid Traffic Team)
Core
You will own and optimize a single display & video programmatic marketing channel to drive user acquisition, engagement, and revenue support.
Role type
Display & Video Programmatic Specialist
Builds
Global performance targets for display and video channels
Domain
Digital Marketing / Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Managing display & video channels (DV360 & Google Ads), data-driven A/B experiments, audience strategy leveraging first party data, localizing marketing assets, real-time performance monitoring, ROI/CAC/LTV analysis, cross-functional collaboration
Technologies
DV360, Google Ads, Semrush
Responsibilities
Managing display & video channels across prospecting/retargeting campaigns, setting up and running data-driven A/B experiments, collaborating on audience strategy, developing and localizing marketing assets, monitoring channel performance in real-time, reporting on campaign success and proposing improvements
Seniority
Mid-level, hands-on IC
