BTS Product Manager
Core
Drive growth and market presence across the APAC region by developing and executing strategic product marketing plans for diagnostic solutions in the healthcare industry.
Role type
Regional Product Manager (Diagnostic Solutions)
Builds
Promotional activities, sales tools, training programs, and market strategies for indirect sales channels
Domain
Healthcare / Diagnostics / Plasma-derived medicines
Deliverable
product features
Required skills
Strategic product marketing planning, sales effectiveness design, customer experience training, technical product specification support, competitive market analysis, regional event organization, promotional material development, market share reporting, database management
Preferred skills
None stated
Technologies
None stated
Responsibilities
Implement product and marketing strategies to achieve financial objectives, design high-impact sales tools and training programs, collaborate with Customer Experience teams to train sales forces and distributors, support sales teams with technical specifications for tender submissions, lead technical presentations and product demonstrations at customer sites, build and maintain competitive profiles, organize regional marketing events and scientific symposia, develop regional promotional materials and value messaging, report on market share and geographic expansion progress, oversee management of the marketing database
Seniority
Mid-level, hands-on IC