Senior Product Marketing Manager
Core
Repositioning Infatica from an IP provider to a data provider by owning the entire chain from positioning strategy to website architecture and product launches.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Data provider positioning narrative, high-conversion website, product launch GTM plans, sales enablement materials
Domain
B2B SaaS, Residential Proxies, Data Infrastructure
Deliverable
product features
Required skills
B2B SaaS product marketing, strategic website ownership (IA & conversion), end-to-end positioning/repositioning, technical product depth for developer buyers, low-process environment adaptability, AI tool proficiency
Preferred skills
Background in proxy/data infrastructure, experience with technical buyers
Technologies
WordPress, HubSpot (familiarity), AI tools
Responsibilities
Define data-provider positioning strategy and competitive intelligence, lead website rebuild and information architecture, execute product launches with GTM plans, create sales enablement assets (battle cards, pitch decks)
Seniority
Senior, hands-on IC
