Marketing Manager
Core
Driving customer experience marketing and brand activation for IFF's flavors, fragrances, and food ingredients solutions across the Nordic region.
Role type
B2B Marketing Manager (Customer Experience)
Builds
Customer engagement strategies, market insights, and value propositions for food and beverage brands.
Domain
Food & Beverage / Flavors & Fragrances / Consumer Insights
Deliverable
product features
Required skills
B2B marketing strategy, market trend analysis, consumer research, data-to-insight translation, content creation, cross-functional collaboration, stakeholder management, regional travel
Preferred skills
Experience with AI-driven insight tools, agency management, new product development concepts
Technologies
Mintel, Euromonitor, AI Palette, Nielsen, Microsoft 365 (Excel, PowerPoint)
Responsibilities
Analyze food and beverage category trends; Monitor new product launches and evolving trends across the Nordics; Connect market dynamics with commercial strategy; Create and drive local initiatives aligned with regional strategy; Translate insights into customer-facing content; Work closely with the Nordic commercial team to understand customer needs; Collaborate with customers on new product development; Lead end-to-end customer engagement including presentations and event coordination; Travel across the Nordic region to engage customers; Partner cross-functionally with commercial, innovation, and design teams
Seniority
Mid-Senior (5-7 years experience)