Marketing Performance Data Specialist
Core
Analyze, optimize, and strengthen the digital marketing ecosystem by building reporting systems, automating data flows, and improving tracking across ad platforms and CRMs.
Role type
Marketing Performance Data Specialist
Builds
Reporting systems, automated data flows, and tracking integrations for paid digital campaigns
Domain
Digital marketing, performance marketing, data analytics
Deliverable
dashboards & analysis
Required skills
Paid media platform expertise (Google Ads, Meta Ads), Power BI (data modeling, DAX, Power Query), CRM integration, relational database understanding, Excel/data manipulation
Preferred skills
AI-driven reporting initiatives, cross-channel alignment, workflow streamlining
Technologies
Google Ads, Meta Ads, YouTube, LinkedIn, TikTok, Power BI, Bitrix, Excel
Responsibilities
Analyze and optimize paid digital campaigns across multiple platforms; Build and maintain Power BI dashboards and reporting models; Automate reporting processes to reduce manual effort; Identify performance trends, risks, and opportunities; Support integration testing between ads, CRM, and analytics tools
Seniority
Mid-level, hands-on IC