Ecommerce Performance Specialist
Core
Define, execute, and optimize digital acquisition strategy to align media investment with business objectives and drive growth.
Role type
Ecommerce Performance Specialist
Builds
Paid media campaigns across Meta, Google, and TikTok for fashion/retail brands
Domain
Ecommerce / Fashion / Retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Meta Ads management, Google Ads management, TikTok Ads management, budget planning, ROAS analysis, CPA analysis, revenue analysis, margin analysis, Excel proficiency, digital analytics tools
Preferred skills
Experience in fashion or retail ecommerce, experience with expanding brands
Responsibilities
Define digital acquisition strategy aligned with business goals, manage and optimize paid media campaigns, plan and execute advertising budgets, analyze campaign performance metrics, identify growth opportunities, align paid media with commercial calendar
Seniority
Mid-level, hands-on IC
