Performance Marketing Specialist
Core
International Performance Marketing Specialist managing Google Ads campaigns for a professional audio technology distributor.
Role type
Performance Marketing Specialist
Builds
International B2B and B2C advertising campaigns for professional audio entertainment technology
Domain
Professional audio technology / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, Display, Shopping, Performance Max), GA4, Google Tag Manager, Google Search Console, Google Merchant Center, Semrush, Screaming Frog, HubSpot, marketing automation, KPI analysis (CPA, ROAS, CPL, LTV, CAC), funnel optimization, landing page optimization, budget allocation
Preferred skills
E-commerce analysis, creative asset development, A/B testing
Technologies
Google Ads, GA4, Google Tag Manager, Semrush, Screaming Frog, HubSpot
Responsibilities
Plan, manage, and optimize international Google Ads campaigns; Monitor KPIs and conversions; Define acquisition strategies for e-commerce and lead generation; Structure and optimize funnels and landing pages; Collaborate with creative teams; Manage and allocate budgets; Conduct testing on creatives, audiences, and offers; Analyze e-commerce performance
Seniority
Mid-level, hands-on IC
