B2B Growth Marketing Specialist (Content & SEO/GEO)
Required skills
Experience in growth, SEO, or content marketing in a B2B SaaS, PLG, or fast-growing tech environment A real understanding of GEO / LLM discoverability — how content gets surfaced in AI-generated answers and what it takes to influence that
Solid SEO fundamentals
keyword strategy, content architecture, technical basics, and link signals Data-driven mindset with a bias toward testing, iteration, and raising the bar Strong cross-functional instincts — you love building with others (Product, Data, Performance Mktg, Sales), and you know that deep collaboration accelerates your impact
Preferred skills
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Technologies
ChatGPT, AirOps
Responsibilities
Drive organic growth Build and execute a content & SEO roadmap focused on pipeline, not just volume Own our GEO strategy across onsite and offsite surfaces: structure content for LLM discoverability onsite, and build Preply's presence in AI-generated answers through offsite signals like Reddit, G2, and brand mentions Identify high-impact opportunities across traditional search and LLM ecosystems, and systematically improve how Preply shows up in both Use AI tools (ChatGPT, AirOps) to scale high-quality content without sacrificing editorial standards Own landing pages & conversion journeys Create and optimize landing pages, use case pages, and conversion paths Improve CTAs, UX, and messaging to drive demo bookings and self-serve conversions Run A/B tests to increase conversion rates across the funnel Support self-serve & B2B growth Identify and optimize pathways that convert individual users into B2B leads Improve product discoverability and onboarding entry points Measure impact Define and run experiments, testing hypotheses across content, landing pages, and conversion flows
Own Organic and LLM inbound performance
MQLs, SQLs, and pipeline contribution are your north-star metrics Use GA4, Looker, and Search Console to identify opportunities and prioritize work
Seniority
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Domain
Education Technology