B2B Growth Marketing Specialist (Content & SEO/GEO)
Core
Own content-led growth for Preply Business by combining content strategy, technical SEO, and AI discoverability to turn organic traffic into qualified pipeline.
Role type
B2B Growth Marketing Specialist (Content & SEO/GEO)
Builds
Preply Business platform presence in traditional search and AI-generated answers
Domain
EdTech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS growth marketing, GEO/LLM discoverability strategy, SEO fundamentals (keyword strategy, content architecture, technical basics, link signals), data-driven experimentation, cross-functional collaboration
Preferred skills
AI tool usage for content scaling, landing page optimization, conversion funnel management
Technologies
GA4, Looker, Search Console, ChatGPT, AirOps
Responsibilities
Build and execute content & SEO roadmap focused on pipeline; Own GEO strategy across onsite and offsite surfaces; Create and optimize landing pages and conversion paths; Run A/B tests to increase conversion rates; Identify pathways converting individual users into B2B leads; Define and run experiments to measure organic and LLM inbound performance
Seniority
Mid-Senior, hands-on IC