Product Manager
Core
Manage Rx brands within the Cardio portfolio, defining brand strategy and translating it into effective marketing activities to drive business growth.
Role type
Product Manager (Rx)
Builds
Promotional campaigns, brand strategies, and new product launches for Cardio portfolio brands.
Domain
Pharmaceutical / Biosimilar and Generic medicines
Deliverable
product features
Required skills
Brand strategy development, marketing campaign execution, new product launch planning, market performance monitoring, promotional material management, budget management (A&P), cross-functional collaboration, field visit execution, stakeholder alignment
Preferred skills
Life Sciences or Marketing degree, pharmaceutical industry experience, data interpretation, project management in dynamic environments
Technologies
None stated
Responsibilities
Build brand strategies and positioning; Develop and implement promotional campaigns; Support new product launches; Monitor brand performance and KPIs; Translate insights into marketing initiatives; Lead development and rollout of promotional materials; Coordinate external partners; Manage A&P budget; Conduct field visits; Support Field Force training
Seniority
Mid-level (4+ years experience)
