SEO Outreach & Partnership Specialist
Core
Building high-quality backlinks and partnerships for Canva's priority landing pages in the Netherlands and Belgium to improve search visibility and market penetration.
Role type
SEO Outreach & Partnership Specialist
Builds
High-authority backlinks, brand mentions, and strategic partnerships with publishers, journalists, and content creators.
Domain
Digital Marketing / SEO / Content Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Native Dutch language proficiency, business-level English, link building tactics, digital PR, content creation, SEO tool usage, CRM management, outreach campaign planning, competitor analysis, relationship building, data analysis, AI tool adoption.
Preferred skills
Familiarity with Dutch-specific search engines or social platforms, experience with local digital publishing landscape, active participation in SEO/marketing communities.
Technologies
Ahrefs, Google Search Console, Screaming Frog, Pitchbox, BuzzStream, AI tools.
Responsibilities
Collaborate with Country SEO Lead to identify priority landing pages and set backlink targets; Research and build prospect lists using guest posting, resource page insertions, and broken link building; Write personalized, culturally fluent outreach emails to NL publishers and editors; Manage end-to-end outreach workflows and build long-term relationships with website owners and journalists; Ensure all backlinks meet white-hat quality standards; Monitor link placements for compliance and indexation; Report monthly on campaign progress and flag risks; Identify relevant platforms to increase brand visibility; Tailor outreach approaches and refine strategies based on performance data; Partner with marketing, community, and product teams to amplify regional campaigns; Experiment with outreach tactics, messaging, and automation approaches to optimize performance.
Seniority
Mid-level, hands-on IC
