Loyalty Content Specialist
Core
Create member-focused content across digital channels, including SEO-optimised copy, UX content, and loyalty campaign messaging to enhance the member journey.
Role type
Content Specialist (Loyalty & Digital Marketing)
Builds
In-app and web experiences for health fund members
Domain
Health insurance and financial services
Deliverable
product features
Required skills
copywriting, editing, content storytelling, SEO, UX writing, CMS management, performance data analysis
Preferred skills
loyalty program experience, health/financial services industry knowledge, AEM familiarity
Technologies
AEM
Responsibilities
Develop SEO-optimised copy and loyalty campaign messaging; Manage content updates in AEM ensuring brand compliance; Use insights and performance data to optimise content effectiveness; Collaborate with Marketing, Loyalty, Brand, Digital, and agency partners.
Seniority
Individual Contributor